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š§©Most handmade business owners can't decide between the two, however, it isn't that tough to choose.ā ā You should choose your social media platform based on your marketing & branding strategy.ā ā šØā ā In a nutshell - If you have a more "visual" brand, then, go for Instagram but if you are looking to build a more "informative" brand, then, facebook is better suited.ā ā ā ā šÆIf you are not sure of your strategy yet, then, facebook is a good place to start as FB has more users and the chances of your target audience being on FB are high. FB also has great communities & groups which you can join to promote your brand and it also has great features for small businesses like shop, appointment booking etc.ā ā ā ā šš»Here's how you can test which platform is suitable for you:ā ā ā¶ Choose one of the two as your primary platform and tailor all your content to suit it. So, if Instagram is your primary platform, plan for a visually appealing grid & write your captions accordingly. ā ā ā· Automate cross posting from facebook to instagram or vice - versa. Do this to increase your discoverability.ā ā āøTest which platform gets more engagement / more orders. ā ā ā¹Lastly, do a poll amongst your customers to determine which platform they preferā ā ā ā I hope this helps!!!! If you have any questions do drop me a message.ā ā ā ā xoxoā ā Shreyaā ā
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